It’s an exciting day here in Football Flick HQ as we can finally reveal our new brand.
In late 2020 we took the decision to update our visual identity. This includes much more than simply our logo. Building on the identity that has been in place for the previous 6 years, we wanted to create a new look for Football Flick that showed our real position in the marketplace today.
In addition to the logo, we have also spent considerable time looking at every element of our brand. We went back to the start to define who we are and the reasons we do what we do. At the heart of Football Flick we’re a football training product company that is passionate about performance and fun. Everything we do creates a positive experience for you – our community.
Our ‘Purpose’ is at the centre of everything we stand for and we’re confident that to ‘Improve Performance Through Enjoyment’ is the perfect way for us to describe this. We seamlessly cross the professional and recreational markets with our scientifically validated Urban Skills Trainer used in both Premier League Football Academies and thousands of back gardens.
Our new positioning line ‘Serious Play’ will become synonymous with the new brand and further supports our range of products which improve player’s performance at elite level and bring enjoyment to parents and children at home.
Part of our new visual identity is the unmistakeable pentagon shape. Inspired by the shape found in a 32 panel football, the pentagon is a gentle nod to the fact that our roots are deeply founded in football.
We will be rolling out the new brand over the coming weeks and months, but for now visit the Football Flick website and please let us know your thoughts on the new brand.